One of the most important steps in trademark registration procedure is to conduct an extensive trademark search in order to identify potential conflicts with existing trademarks and as a confirmation that your trademark is almost available for registration.
That's why, it is recommended as the first step in determining whether your trademark is available for use. Alternatively, you may conduct it by officially requesting from Turkish Patent Institute.
Here, you may search registered trademarks as well as published trademark applications in Turkey. A good trademark search which identifies potential conflicts includes existing trademarks in Turkish market, company name registers and pending trademark applications & registrations before Turkish Patent Institute. When analyzing a trademark search report, it is important to take into consideration a number of factors to determine whether your mark is infringing on or likely to be confused with another trademark; such as similarity, company names, company services/classification and degree of confusion likely to be exercised by the purchasers.
It is important to understand that a trademark search cannot
provide you with a definitive "answer" as to whether or not your
proposed trademark is available for use and registration. It does,
however, arm you with information regarding potential risks
associated with the mark which effect your decision in the use and
registration of your mark, which, in turn, lead you investing money
for alternatives to save time.
It is also important to note that a trademark used or registered earlier in Turkey may also pose an obstacle to registration. The adoption of a trademark confusingly similar to a trademark currently in use by other may give rise to a claim for infringement and litigation.
We also counsel our clients on the proper use and protection of trademarks, and create individualized trademark use guidelines for clients to help them maximize the strength of their marks. Our trademark attorneys routinely speak at industry events and conduct in-house seminars to educate our clients on the various issues involved in creating and protecting a valuable brand.
Trademark search services in Turkey
In an economy largely driven by brand recognition, establishing and protecting company names and trademarks is critical. Today more than ever, a business' unique identity, reputation, and brand provide tangible return-on-investment and a critical competitive advantage. A well thought out and executed branding strategy can yield significant income based on the perception of one's trademarks in the market place.
Collectively, Ata Patent Inc. offers our clients the full range of legal services encompassed by a branding strategy:
- Selection and clearance of trademarks
- Prosecution and maintenance of trademarks in the Turkey and Europe
- Due diligence arising from various transactions involving trademarks
- Civil litigation including infringement, dilution cases, and counterfeiting
- Turkish Patent Institute litigation, including opposition and cancellation